Last year’s tear-jerker ad from Sainsbury’s, which recreated scenes from the Great War’s Christmas Day truce in 1914, beat John Lewis’s Monty the penguin to be the most viewed Christmas ad in the UK – no doubt the supermarket is quietly confident Mog can help it pull off a similar result this year. Britain that have no idea what Sainsburys is because its fully ruined it for me 05:40. RELATED: WATCH JOHN LEWIS'S MAN ON THE MOON CHRISTMAS AD Reading Mog to my kid and just to say Ive always loved this. 'I have enjoyed illustrating Mog again after so many years and am thrilled that this special Christmas story will help raise funds for Save the Children and the important work they do for children’s literacy,' says Kerr.

The brand new illustrated book from HarperCollins Children’s books, is available to buy in stores and online (£3), with all profits going to the supported charities.Īlthough Kerr killed off the picture book series in 2002 with Goodbye Mog, where the cat dies of old age, she says resurrecting Mog was always an option as the books aren’t all in sequence. campaign’s children’s literacy initiatives.Ĭhildren can even create their own narrated versions of Mog’s Christmas Calamity and upload to Sainsbury’s Facebook and Twitter pages, for the chance to star in its online video. Sainsbury’s tagline ‘Christmas is for sharing’ is perfectly embodied in the end scenes of the Christmas ad and it’s also partnering with charity Save the Children and the Read On. Their home however is ruined from the fire but friends, family and neighbours rally round to ensure the Thomas’s still celebrate Christmas with all the trimmings.

RELATED: THE FIRST CHRISTMAS AD HAS ARRIVEDįortunately during all the commotion Mog inadvertently manages to call the fire brigade, saving the family. Accident-prone Mog meanwhile wakes up to cause chaos in the house, knocking pans off the hob and a grandfather clock onto the floor which inadvertently blows up the Christmas tree lights, before you know it Champagne bottles are blowing up, the oven catches fire and Mog runs out of the house in a panic. In the advert, which lasts a lengthy 3 minutes 30 seconds on the extended version, the Thomas family are all tucked up safely in their beds dreaming. The supermarket has resurrected popular children’s book character Mog the cat for its Mog’s Christmas Calamity advert.

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